The Entertainment Software Association has just released its annual report.
The 2011 Essential Facts study was conducted by Ipsos MediaCT and consisted of a poll of 1,200 console-owning households. The ESA has been commissioning this study for several years and uses the results as its main talking points whenever it has to represent the gaming industry.
This year, it found the average game player is 37, which means most of them have probably been playing games their whole adult life.